The importance of personalization in health promotion.

I have been talking about Sinque with many personal trainers, nutritionists, dietitians, wellness coaches, and every one of them agrees that weight loss is a consequence of a behavioral change. A new food intake pattern and a friendly exercise practice routine are key elements for weight loss. Therefore, they concluded that weight doesn't need to be monitor.

I could not agree more, but during these talks, I realized that they are missing two parts of the puzzle: the short-term motivation and the program personalization.

The short-term motivation needs to consider the dopaminergic elements of a motivation process. For some people, gamification is the main element but for Sinque is part of the process to offer the right information to motivate our users to continue monitoring and learning about their natural weight fluctuation. Our understanding of the role of dopamine in our brains has changed over the past few decades. We now know that instead of being linked to pleasure, dopamine plays a role in motor control, arousal, motivation, and reinforcement, among other functions.

The program's personalization is a crucial element for the success of a lifestyle intervention program. Aa people are different in size, color, hair, also they are different in their aerobic power, strength, and flexibility. And we need to add their body physiology and physiopathology like allergies, autoimmune diseases, cardio-respiratory capabilities, and so on.

Therefore, to start an exercise program or find the right healthy diet, it is essential for people to know more about their health. If a personal trainer, for example, does not apply some assessments to evaluate their clients' physical capabilities, they can easily create problems and injuries to their clients.

The problem is that these measurements are quite expensive and do not cover every aspect of the body. That's why monitoring the body's adaptation to a new lifestyle is an essential tool to suit a healthier and even more safe program for people. And that's why Sinque also helps professionals by anticipating the human body's adaptation to a new diet and exercise pattern.

I put together five articles about specific point of motivation and a link to the American NIH (National Institutes of Health) position about personalized medicine. This NIH article is interesting because it talks about the future "combination" between lifestyle intervention and genetics. The article #5 is an easy-to-understand kind of article that explains dopamine, motivation and gamification.

1) Dopamine and the motivation of cognitive control (Cools R, Froböse M, Aarts E, Hofmans L. Dopamine and the motivation of cognitive control. Handb Clin Neurol. 2019;163:123-143. doi: 10.1016/B978-0-12-804281-6.00007-0. PMID: 31590726.)

2) What does dopamine mean? (Berke JD. What does dopamine mean? Nat Neurosci. 2018 Jun;21(6):787-793. doi: 10.1038/s41593-018-0152-y. Epub 2018 May 14. PMID: 29760524; PMCID: PMC6358212._)

3) Oxytocin, motivation and the role of dopamine (Love TM. Oxytocin, motivation and the role of dopamine. Pharmacol Biochem Behav. 2014 Apr;119:49-60. doi: 10.1016/j.pbb.2013.06.011. Epub 2013 Jul 9. PMID: 23850525; PMCID: PMC3877159.) or (Free article at

4) (NIH research is working hard to solve the puzzle of how genes and lifestyle connect to affect our lives and our health.)

5) (Dopamine, Games, And Motivation. Summary: Dopamine plays a role in motivation, and this role is important to understand in the context of game design. Understanding how dopamine motivates can help game designers produce games that are interesting, effective, and ethical.)

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